Site Archives Salesforce

According to ISVs, Salesforce’s Force.com is Not the Platform for SaaS


I bumped into a brief but impactful article by Renee Boucher Ferguson titled “ISVs Snub Salesforce’s Force.com Platform“. The post basically summarized a situation that occurred after OpSource’s SaaS Summit. Following a panel discussion on SaaS platforms, ZDNet’s SaaS blogger Phil Wainewright conducted a brief poll of about 250 software vendors asking the following questions (paraphrased):

How many people […]

Smoke & Mirrors Alert: What is Salesforce Trying to Say?


Although most people don’t realize it, plenty of advertising and announcement techniques use “sleight of hand” style approaches to exploit your first glance and focus your attention on the content of the ad and an intended message rather than seeing the truth. This technique is common among propagandists and corporations alike. Let’s look at some […]

Running a SaaS Business Costs Money?!?


Being in the SaaS platform space, one of my passions (yes, really) is to breakdown the SaaS provider model and figure out where costs are. The one area that is most intriguing is cost of revenue (CoR) - that is, costs directly associated with delivering the service to end users. This cost generally includes, but is not limited […]

SaaS 101: The Benefits


In my previous post, I made mention that the true sign of SaaS’s arrival is that it has garnered the sincere interest, and better yet dollars, of the investment community.  More people in a greater array of business roles are giving SaaS the ol’ thumbs up.
We’ve established that the pursuit of SaaS is on the minds of *almost* everyone, but what […]

The SaaS Investment Landscape


Although many in the SaaS-choir have long since been sold on SaaS, it seems that venture capitalists are finally joining us.  Existing firms are padding their portfolios with SaaS companies.  More interesting, though, is the fact that firms are forming with core strategies focused on SaaS investment.  Why is this?  Perhaps the most definitive evidence comes from market research […]

Vendor Perception of the SaaS Platform Landscape


We’ve written quite a bit here about Salesforce’s Apex… and, admittedly, we’ve taken a somewhat critical stance on it.  Questions of identity crisis and ambiguity have boiled down to “Is it a SaaS platform, or a CRM platform? Is there a difference, and does it really matter what they call it as long as it is […]

Is Salesforce.com’s Apex a Platform?


It’s been a few months now since Salesforce.com introduced Apex to the world, and we’ve all had ample time to digest the concept, analyze it, debate about it, and just generally figure out our own positions on the proposition.  One thing’s for sure, the announcement of Apex brought the total level of industry ’saas platform’ buzz somewhere into the realm […]