Site Archives Distribution Channels

Reaching the SMB - Can Telcos Lead the Charge?


A few months back I wrote this post which discussed trying to get SaaS offerings into the hands of SMBs.  The question was a.) Would traditional channels (e.g. VARs, stores, etc.) play a role and b.) what new channels would develop to push SaaS out to the SMB. Well, a combination of some conversations with […]

Do Traditional Channels Matter in a SaaS World?


From the vendor’s perspective, SaaS is more than just a distribution model; it’s a new way of doing business. Many of you have heard it before; no more large license-fee deals, issues with compensating your sales team, planning around incrementally growing yet recurring revenue, etc. The single most important question, however, is “How do I […]