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Exploiting Data as a Value Add in Your SaaS Offering


I just read a great article by Joshua Greenbaum that brushed on the topic of the next iteration of SaaS. Greenbaum identifies SaaS 2.0 as being offerings that use aggregated data across the customer base to extract valuable information that can help any one of the customers individually. This is basically the concept of “benchmarking”. I’m completely […]