A retrospective from someone familiar with the SaaS ISV trenches

Mar 24, 2008 by Matt Ammerman

This post simply serves to provide a link to a post on another site, but I felt it very appropriate to shine the spotlight on a brilliant post by Ben Yoskovitz on Instigatorblog.com entitled ‘Lessons Learned Running A SaaS Business‘. While we tend to focus on the relative “newness” of SaaS, it’s always important to remember that there are people who have been approaching, solving, re-approaching, and re-solving the challenges associated with SaaS for some time now. Ben outlines some key points from a “looking back” perspective. Give it a good read, there are tons of gems throughout – especially for those building go-to-market strategies for SaaS products.