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Exploiting Data as a Value Add in Your SaaS Offering


I just read a great article by Joshua Greenbaum that brushed on the topic of the next iteration of SaaS. Greenbaum identifies SaaS 2.0 as being offerings that use aggregated data across the customer base to extract valuable information that can help any one of the customers individually. This is basically the concept of “benchmarking”. I’m completely […]

The Evolving Role of Hosts in PaaS & SaaS Enablement


Conversations in the SaaS enablement space tend to focus on companies offering cloud application platforms (such as our very own SaaSGrid), enablement technologies such as billing services offered by folks like Aria Systems, or players like Amazon that are pushing “closer to the metal” cloud utilities like file storage via S3 or virtualization constructs via EC2. […]

What PaaS Should Learn from the August 2003 Blackouts


We’re in an interesting transition within the software space. Specifically, we’re all in agreement that SaaS is changing the industry in a very positive way. More importantly, however, is the recent evolution of platform as a service (PaaS), which is where Apprenda lives. Recently, we’ve seen more and more noise around PaaS (both consumer and […]

Is SOA Valid for SaaS from a Business Perspective?


Ok, I admit that I have a fetish for buzz acronyms, but I promise the use of service oriented architectures (SOA) and SaaS in this posts title is appropriate and introduces an important topic! Specifically, I’d like to tackle SaaS implementation approaches and how these different approaches relate to a SaaS business.
When deciding on how […]

SaaS and the Mechanics of ISV Operations


Uri Lederman of Konverge recently published an excellent post that maps the internal machinations of a non-SaaS ISV to those of a SaaS ISV. The key takeaway from that post is that the move from non-SaaS to SaaS is not only a revenue and model change, but also an operational change for ISVs. On various […]

Defensively Architecting a SaaS Implementation


If you’re a SaaSBlogs regular, you’re probably a big fan of the SaaS delivery model. One thing you also probably know is that one of the downfalls of the delivery model stems from the fact that it increases overall cost of failure and cost of downtime since it moves usage from a decentralized (aka on-premise) […]

SaaS Adoption’s Secret Weapon: Hosting Providers


It’s common place to discuss SaaS adoption as being driven by either an ISVs need to remain competitive or tackle new markets, or by customer demand to move responsibility away from internal IT to an outsourced provider. I support this as being very true, and we can thank these two constituents as being the driving force behind recent adoption. But is that all of the muscle that the SaaS movement […]

How to Incentivize Upgrades in SaaS


In my previous post, I discussed pricing strategies for SaaS offerings. To summarize, my proposed strategy is to put profit-generating emphasis on upgrade/feature add-ons tacked on to your core offering and not on your application’s core recurring base price (which could lead to an unnecesary adoption barrier). This begs the question: “Ok, Sinclair, that sounds swell […]

A Pricing Strategy for Your SaaS Offering


Pricing strategy is a major component of any business, whether brick-and-mortar or bits-and-bytes. In addition to being an important strategy to hash out, it is also generally quite tricky to do correctly. Should pricing be value based or cost based? Should it focus on maximizing income per unit or volume? For all of the things […]

Happy Holidays to all SaaSBlogs readers


 
As the year winds up it’s always good to analyze how things turned out; we normally look into the past, compare the present and prepare for the future. It’s never good to wonder without ever checking if you are in the right path and thanks to the feedback from many of you, things are turning […]