Author Archives for Jesse Kliza

The Cost of Sustained Market Leadership as a SaaS Company - New Whitepaper


Hi everyone,
We just yesterday released a brand new white paper entitled “Understanding the Cost of Becoming a Sustained Market Leader in the Software Business Through Software as a Service”, that we thought the community might be interested in. It’s vendor neutral, no product pushing, etc, and we’ve gotten great feedback thus far.  As always, we’d […]

How to Fail Miserably as a SaaS Company


We (Apprenda) had a great event recently down in NYC, and our presentation was extremely well received.  It was standing room only at the Public House, and Abe presented to a great group of ISVs and tech savvy networkers that came out to join us.  Thanks again to everyone who made it out!
For those of […]

A Hidden Gem in Your “Private Beta”


Lately, I’ve had the great pleasure of being able to work with startups from the Microsoft BizSpark program that are leveraging SaaSGrid to bring their SaaS apps to market. It’s really been a blast, and it’s great to see the success they’re having and the enthusiasm about our product and what it’s doing for their […]

Meet the SaaSBlogs authors in NYC…or join us for a webinar next week


As many of you know, SaaSBlogs is written and maintained by the creators of SaaSGrid.  We have a few events coming up next week, and we thought you’d be interested:
Going From SaaS Product Idea to Paying Customers in Under 6 Months (WEBINAR)
When: September 25th, 2009 at 1:00PM EDT
Where: Register Here!
This will be a great event.  You’ll […]

Webinar Recording and Q&A Now Available - Sink or Swim: Transitioning your Software Business to SaaS


Hi everyone,
We had a great turnout last week for the webinar, and a number of people have asked if they could get access to the recording, so here it is. I’ve also compiled a list of some of the question from the Q&A session here, along with the answers.
Q&A
Q: We have our app completed, but are […]

Sink or Swim: Transitioning your Software Business to SaaS


On March 19th at 12:00pm CST, Apprenda will be teaming up with Scio Consulting for a live webinar focused on SaaS transitions for ISVs. 
From questions like “Where do we start?” to “How will our operations be different?”, we’ll be providing clear answers and focusing on the choices and challenges ISVs face when migrating their existing […]

Jesse Kliza

Director of Marketing at Apprenda