Author Archives for Sinclair Schuller
Compensating Your SaaS Sales Team
On many occasions, I’ve heard people discuss the issues regarding compensation strategy for a SaaS sales team. The one thing I rarely hear, however, is either how folks are dealing with it in the real world or proposals/frameworks that attempt to solve many of the sales compensation problems. My goal with this post is to […]
When Should Software be Sold Pay Per Use?
Part of defining your SaaS business is determining a pricing strategy. Two primary categories of pricing taxonomy in the SaaS space are pay per use (each time a user uses your software, you charge a well known amount. Much like buying beer at the bar) vs. fixed recurring pricing (much like paying for cable television, […]
Merging Local Data Acquisition with SaaS
Generally speaking, I’m opposed to introducing different terms to describe the same thing. In the SaaS space, Microsoft has taken the position of using “Software + Services” rather than “software as a service.” To some degree, there is a level of correctness captured in “Software + Services” that you don’t find in SaaS, particularly when […]
Exploiting Data as a Value Add in Your SaaS Offering
I just read a great article by Joshua Greenbaum that brushed on the topic of the next iteration of SaaS. Greenbaum identifies SaaS 2.0 as being offerings that use aggregated data across the customer base to extract valuable information that can help any one of the customers individually. This is basically the concept of “benchmarking”. I’m completely […]
Don’t Forget the End User When Discussing PaaS!
I finally had a chance to sit down and read a McKinsey report titled “The Emerging Platform Wars” that was a good and lengthy treatise on SaaS and the emergence of PaaS offerings to solve all that ails software companies.
The report did a good job at breaking down PaaS archetypes, value propositions, etc. but one thing […]
The Evolving Role of Hosts in PaaS & SaaS Enablement
Conversations in the SaaS enablement space tend to focus on companies offering cloud application platforms (such as our very own SaaSGrid), enablement technologies such as billing services offered by folks like Aria Systems, or players like Amazon that are pushing “closer to the metal” cloud utilities like file storage via S3 or virtualization constructs via EC2. […]
On The ISV Landscape & Transitioning to SaaS
I just read a post over at PaaSTalk that painted a scary picture in Germany. A recent survey showed that almost half of the ISVs have no plans for SaaS offerings. Granted, some subset of those probably are in a business where SaaS doesn’t fit at this point, but I imagine the remaining ISVs are […]
What PaaS Should Learn from the August 2003 Blackouts
We’re in an interesting transition within the software space. Specifically, we’re all in agreement that SaaS is changing the industry in a very positive way. More importantly, however, is the recent evolution of platform as a service (PaaS), which is where Apprenda lives. Recently, we’ve seen more and more noise around PaaS (both consumer and […]
Is SOA Valid for SaaS from a Business Perspective?
Ok, I admit that I have a fetish for buzz acronyms, but I promise the use of service oriented architectures (SOA) and SaaS in this posts title is appropriate and introduces an important topic! Specifically, I’d like to tackle SaaS implementation approaches and how these different approaches relate to a SaaS business.
When deciding on how […]
SaaS and the Mechanics of ISV Operations
Uri Lederman of Konverge recently published an excellent post that maps the internal machinations of a non-SaaS ISV to those of a SaaS ISV. The key takeaway from that post is that the move from non-SaaS to SaaS is not only a revenue and model change, but also an operational change for ISVs. On various […]


