Author Archives for Matt Ammerman

A retrospective from someone familiar with the SaaS ISV trenches


This post simply serves to provide a link to a post on another site, but I felt it very appropriate to shine the spotlight on a brilliant post by Ben Yoskovitz on Instigatorblog.com entitled ‘Lessons Learned Running A SaaS Business‘. While we tend to focus on the relative “newness” of SaaS, it’s always important […]

Introducing Our New Co-Author: Abe Sultan


Hello everyone,
Before his first post is published here on SaaSBlogs.com, I want to introduce our new co-author Abe Sultan.  Abe is a frequent commenter here on SaaSBlogs and throughout the SaaS blogosphere.  I’m also happy to disclose that Abe holds the VP of Business Development position at our company, Apprenda. We’re very much looking forward to writing further articles with […]

Are you a SaaS expert AND a software engineer? Meet Apprenda.


If you read this blog and/or subscribe to our SaaSBlogs RSS feed, than we already know that you have an interest in SaaS.  Now, if you’re a software engineer on top of that, then we urge you to head on over to www.apprenda.com/careers and check out the currently available positions:

Software Engineer - SaaSGrid (disclosure: as mentioned […]

Enterprise SaaS != Web 2.0: A Quick Hosting Perspective


I like a good mystery just as much as the next guy, and this story’s got it all.  If you haven’t got the time or interest to read the whole forum thread, here’s the synopsis:  Jatol.com (no hyperlink provided because of said mystery), a notable web hosting company seemingly popular with development crowds has simply […]

Google Buys Postini Solutions


The SaaS world is abuzz around Google yet again with yesterday’s news that Google will acquire on-demand communications security firm Postini Solutions for $625 million.  The acquisition is aimed at bolstering enterprise security and management confidence in the Google Apps online suite, and seems to be a direct mirror of Microsoft’s Exchange Hosted Services strategy which was […]

The Right Tools for the Job


Are today’s SaaS enablement technologies robust enough to support business to business SaaS?  It’s a question I ask myself everytime I am introduced to a new ‘mashup engine’ or ‘online SaaS IDE’.  Granted, there are some very impressive products out there right now, Bungee Labs’ BungeeConnect and CogHead for example.  But initial impressions aside - are […]

Will ‘Beta’ Fly in B2B SaaS?


“Beta”
The word somehow snuck its way into the plethora of Web 2.0 buzzwords. 

GMail and Google Calendar!…beta. 
Windows Live Alerts, Gallery, QnA, Soapbox, Office, and Mail!…beta. 
Flickr!…gamma. (?) 

These services have hundreds of thousands (if not millions) of users and yet they still wear the beta badge.  Some have done so for nearly 2 years.  Clearly, there is an understanding and acceptance amongst […]

SaaS 101: The Benefits


In my previous post, I made mention that the true sign of SaaS’s arrival is that it has garnered the sincere interest, and better yet dollars, of the investment community.  More people in a greater array of business roles are giving SaaS the ol’ thumbs up.
We’ve established that the pursuit of SaaS is on the minds of *almost* everyone, but what […]

The SaaS Investment Landscape


Although many in the SaaS-choir have long since been sold on SaaS, it seems that venture capitalists are finally joining us.  Existing firms are padding their portfolios with SaaS companies.  More interesting, though, is the fact that firms are forming with core strategies focused on SaaS investment.  Why is this?  Perhaps the most definitive evidence comes from market research […]

SaaSCon Recap


Last week was SaaSCon 2007, the definitive conference for B2B Software as a Service (not to be confused with Web 2.0, or Enterprise 2.0, or Office 2.0).  The conference was at the Santa Clara Convention Center Tuesday and Wednesday.  For those that attended, the conference offered a wide spectrum of keynotes and workshops revolving around all aspects of […]

Matt Ammerman

I'm co-founder and CTO at Apprenda. I have a background in network engineering and computer/telephony integration systems. I've also been a successful freelance web application consultant. I enjoy pursuing the goal of building a company that defines software as a service, and drives our vision of the software market into the future.