SaaS Blogs

In my previous post, I discussed pricing strategies for SaaS offerings. To summarize, my proposed strategy is to put profit-generating emphasis on upgrade/feature add-ons tacked on to your core offering and not on your application’s core recurring base price (which could lead to an unnecesary adoption barrier). This begs the question: “Ok, Sinclair, that sounds swell […]

Pricing strategy is a major component of any business, whether brick-and-mortar or bits-and-bytes. In addition to being an important strategy to hash out, it is also generally quite tricky to do correctly. Should pricing be value based or cost based? Should it focus on maximizing income per unit or volume? For all of the things […]