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How Can a SaaS ISV Drive Down Marketing & Sales Costs?


A little over a month ago, there was a good post over at UnreasonableMen.net (with a follow up over a SmoothSpan) which highlighted egregious sales & marketing costs incurred by SaaS companies. The concerning thing is that SaaS pundits and ISVs state that subscriptions are easier to sell than perpetual licenses, yet we see these massive expenses. […]

SaaS Strategies for Existing ISVs


One of my favorite (and most important) topics within the software industry is how can an existing, traditional ISV move into the SaaS space. For competitive reasons or new market reasons, many ISVs want to release SaaS offerings but are unsure of the approach, implementation, and risks. Let’s face it: not all SaaS offerings come […]

Is there room for a SaaS hardware play?


I recently had a conversation with a friend regarding SaaS and hardware VARs. The topic came up because this friend noted that hardware VARs will undoubtedly feel the SaaS pinch: if enterprises start overwhelmingly subscribing to software rather than purchasing it, they buy less server-oriented hardware. Although providers will be buying the hardware to host […]