Comments on: Mini-Update on the Channels Post http://www.saasblogs.com/business/mini-update-on-the-channels-post/ Understanding the "as a Service" Revolution Thu, 02 Feb 2012 05:34:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sinclair Schuller http://www.saasblogs.com/business/mini-update-on-the-channels-post/#comment-1362 Sinclair Schuller Tue, 20 Feb 2007 03:18:29 +0000 http://www.saasblogs.com/2007/02/16/mini-update-on-the-channels-post/#comment-1362 Paul, I would say that IT shops generally carry the same sort of weight and favor among local business; they are the "voodoo doctors" of tech. I think you're right, and thats a great avenue for SaaS. I'd imagine reaching that group is substantially easier than the broader SME market. One of the issues that need to be addressed when dealing with a cascading model is how compensation is handled; are IT shops provided "finders fees" or is the cost subsidized some other way (partnerships with hardware companies, for example)? I like your approach, definitely worth digging into deeper. Paul,
I would say that IT shops generally carry the same sort of weight and favor among local business; they are the “voodoo doctors” of tech. I think you’re right, and thats a great avenue for SaaS. I’d imagine reaching that group is substantially easier than the broader SME market.

One of the issues that need to be addressed when dealing with a cascading model is how compensation is handled; are IT shops provided “finders fees” or is the cost subsidized some other way (partnerships with hardware companies, for example)? I like your approach, definitely worth digging into deeper.

]]> By: Paul http://www.saasblogs.com/business/mini-update-on-the-channels-post/#comment-1354 Paul Mon, 19 Feb 2007 23:23:15 +0000 http://www.saasblogs.com/2007/02/16/mini-update-on-the-channels-post/#comment-1354 Sinclair, I wholly agree that the channel aspects of SaaS is one of those major things to be addressed. Intuitively the SME market is the best place for SaaS to grow out from. I don't know about your market, but in ours the local IT shop commands a lot of respect and achieves the near mythic tusted advisor status. One of the things i think SaaS providers need to address is the cascading sell thru models or whitelabelling, targetting these local It shops Sinclair,
I wholly agree that the channel aspects of SaaS is one of those major things to be addressed. Intuitively the SME market is the best place for SaaS to grow out from. I don’t know about your market, but in ours the local IT shop commands a lot of respect and achieves the near mythic tusted advisor status. One of the things i think SaaS providers need to address is the cascading sell thru models or whitelabelling, targetting these local It shops

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